Shopgirls - Lavendar Boutique

Sherry Pollex

Growing up with a love for fashion, Sherry always knew the day would come when she would open her own clothing store. But after graduating from college at Florida State University with a degree in Sports Marketing, the Michigan native went on to work in NASCAR as a public relations representative for a Sports Marketing firm. Growing up with a father that was a team owner in racing, Sherry knew her path through life would eventually lead her to a job in NASCAR.

Four years later, after giving up her job as a full-time branding/public relations manager to travel with boyfriend, NASCAR NEXTEL Cup Series driver, Martin Truex, Jr., Sherry began to think her road in life was about to take a drastic turn. She began to put together a business plan and set her sights on opening a store in the near future. With the concentration of the driver’s wives and girlfriends living in the Mooresville area, the 27-year old entrepreneur began to realize there was a heavy demand for women’s designer apparel in this small racing community.

With the help of Shannon Helms, who will manage the store for Pollex while she is traveling the 38-race NEXTEL Cup schedule, her dream will finally come to reality this August when the first designer boutique in Mooresville will open under the name “lavendar”…a name Pollex chose for the scented oil “lavender”, which is believed to relieve stress…hopefully, that’s just what her “fashion paradise” will do.

Shannon Helms

After growing up helping her mother run their family owned boutique, Choisi’s Distinctive Fashion and Accessories, it was natural that Shannon would enroll in an all-girls private school by the name of Meredith College to become a Clothing and Fashion Merchandising Major.

While in college, Shannon began her work in retail with a job at Abercrombie and Fitch where she had the opportunity to work with costume designer, Alonzo Wilson from the famous TV show, Dawson’s Creek. After taking a senior year internship with Guess working as a Visual Merchandising Assistant, the Mooresville, NC native realized that her love for fashion was focused on the creative side of the business.

It was natural that after spending two years in Hawaii with a friend, traveling and working in the fashion industry, that Shannon would end up back in her hometown of Mooresville, working as a Visual Merchandising Manager at Belk Department Store where she was in charge of dressing mannequins, wall scapping, and leading her team of associates in the selling of merchandise.

After receiving a phone call from an old acquaintance, soon to be new boutique owner, Sherry Pollex, Shannon’s life began to take a drastic turn. A few weeks after sitting down with Sherry, Shannon’s career would take a turn down an exciting new path as she would begin her new role as Manager of Mooresville’s newest women’s designer boutique, Lavendar.

Rebekah Debbie Elizabeth


Sherry Pollex Growing up with a love for fashion, Sherry always knew the day would come when she would open her own clothing store. But after graduating from college at Florida State University with a degree in Sports Marketing, the Michigan native went on to work in NASCAR as a public relations representative for a Sports Marketing firm. Growing up with a father that was a team owner in racing, Sherry knew her path through life would eventually lead her to a job in NASCAR. Four years later, after giving up her job as a full-time branding/public relations manager to travel with boyfriend, NASCAR NEXTEL Cup Series driver, Martin Truex, Jr., Sherry began to think her road in life was about to take a drastic turn. She began to put together a business plan and set her sights on opening a store in the near future. With the concentration of the driver’s wives and girlfriends living in the Mooresville area, the 27-year old entrepreneur began to realize there was a heavy demand for women’s designer apparel in this small racing community. With the help of Shannon Helms, who will manage the store for Pollex while she is traveling the 38-race NEXTEL Cup schedule, her dream will finally come to reality this August when the first designer boutique in Mooresville will open under the name “lavendar”…a name Pollex chose for the scented oil “lavender”, which is believed to relieve stress…hopefully, that’s just what her “fashion paradise” will do. Shannon Helms After growing up helping her mother run their family owned boutique, Choisi’s Distinctive Fashion and Accessories, it was natural that Shannon would enroll in an all-girls private school by the name of Meredith College to become a Clothing and Fashion Merchandising Major. While in college, Shannon began her work in retail with a job at Abercrombie and Fitch where she had the opportunity to work with costume designer, Alonzo Wilson from the famous TV show, Dawson’s Creek. After taking a senior year internship with Guess working as a Visual Merchandising Assistant, the Mooresville, NC native realized that her love for fashion was focused on the creative side of the business. It was natural that after spending two years in Hawaii with a friend, traveling and working in the fashion industry, that Shannon would end up back in her hometown of Mooresville, working as a Visual Merchandising Manager at Belk Department Store where she was in charge of dressing mannequins, wall scapping, and leading her team of associates in the selling of merchandise. After receiving a phone call from an old acquaintance, soon to be new boutique owner, Sherry Pollex, Shannon’s life began to take a drastic turn. A few weeks after sitting down with Sherry, Shannon’s career would take a turn down an exciting new path as she would begin her new role as Manager of Mooresville’s newest women’s designer boutique, Lavendar.