Growing up with a love for fashion, Sherry always knew the day would come when she would open her own clothing store. But after graduating from college at Florida State University with a degree in Sports Marketing, the Michigan native went on to work in NASCAR as a public relations representative for a Sports Marketing firm. Growing up with a father that was a team owner in racing, Sherry knew her path through life would eventually lead her to a job in NASCAR.
Four years later, after giving up her job as a full-time branding/public relations manager to travel with boyfriend, NASCAR NEXTEL Cup Series driver, Martin Truex, Jr., Sherry began to think her road in life was about to take a drastic turn. She began to put together a business plan and set her sights on opening a store in the near future. With the concentration of the driverís wives and girlfriends living in the Mooresville area, the 27-year old entrepreneur began to realize there was a heavy demand for womenís designer apparel in this small racing community.